In 2003, high-grade reclaimed water, known as NEWater was introduced in Singapore. Today, there are five NEWater plants supplying up to 40% of Singapore’s current water needs. Its successful large-scale implementation has required government support and media, public, industry acceptance. Yet in a not very supportive society, the users’ needs would contribute tremendously to making positive changes. Veganism is a good example. (www.globalwaterforum.com)